GoodhYOUmans- New stock straight from LA
by Laura Mayer
Aug 01, 2014
Here at Jessimara we aim to stock brands full of integrity, style and a conscience. We came across GoodhYOUman at a tradshow last year and completely fell in love with the brand. Cute taglines and fantastic fabrics and fit have meant these tee's have been flying off our shelves ever since.
Take a look at GoodhYOUmans story so far...
(all images have been taken from GoodhYOUmans instagram
, which you must follow!)
Brett Novek's talks about his inspiration and drive on his mainsite...
‘The day that changed my life…I slowly opened the door to the hospital room to see that my mom and my grandma were assisting my dad. He was embarrassed and I could see it, almost like he was letting me down. I closed the door and walked to the end of the hall to a corner. I paced back and forth. It was the worst thing I had ever felt. I couldn’t breathe. All I could say is “not my dad…please don’t let my dad die.” It was the worst feeling I had ever felt. My brother walked over and tried to calm me down but I couldn’t stop pacing. Everything was moving so fast, “This is not real. What about my mom? Please NO.” I was so angry and scared. The nurse came over and the first thing I asked her was, “Tell me he’s not going to die today, please.” She said “he won’t.” Eventually we all went down to the ICU.
Our whole family was in the room while he battled his up and down heart rate. We made a bed to sleep on the floor which they said we couldn’t do, but there was no way we were leaving his side. It was around 11:00 and me my mom my brother and my brothers wife were the last ones, the rest of the family was coming back in the morning. We camped around him and held his hands. A little while later a doctor came in and checked up on my dad. He looked into his eyes with his little flashlight and looked at us as if “no one told you yet?” A couple minutes later my dad’s heart rate began to slow down. I walked out of the room into the hallway. “This isn’t real.” Not my dad…not my family…please.” I heard the door close and looked back down the hall. It was my brother. That was it. I knew he died. David Novek. The greatest man you could meet. Gone. I had to walk back in to help everyone gather his belongings. I grabbed his shoes. What do we do now?’
I started this company in memory of my dad, the man I strive to be, the man whose memory will never be forgotten.
- Brett Novek
Jessimara just launched its first online collection from GoodhYOUman.